The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
South Africa
Client
Title
Category
Award
Points
Afro II Magzine
Agency: Daddy buy me a Pony - a 9Nov Union Co / Cape Town
Client: Spier
Category: Publication Design / Magazine Design
Points: 25.0
Greek
Agency: FCB Cape Town South Africa / Cape Town
Client: Greek Restaurant
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 15.0
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International
Category: Consumer Newspaper / Over 600 Lines: Campaign
Points: 10.0
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 10.0
Afro Alphabet
Agency: FCB Cape Town South Africa / Cape Town
Client: I-Jusi Magazine
Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Points: 10.0
Kiss
Agency: Grey Worldwide South Africa / Johannesburg
Client: 3M Reclosable Fasteners
Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Points: 5.0
Winter Appeal
Agency: Lobedu Leo Burnett / Sunninghill
Client: Salvation Army
Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Points: 5.0
Design Indaba Invite
Agency: Daddy buy me a Pony - a 9Nov Union Co / Cape Town
Client: Interactive Africa
Category: Direct Mail / Single
Points: 5.0
Schlachthaus Exhibition
Agency: Daddy buy me a Pony - a 9Nov Union Co / Cape Town
Client: Afro Magazine
Category: Direct Mail / Single
Points: 5.0
Willem Boshoff
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Exclusive Books
Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 5.0
Flat Stanley logo
Agency: King James RSVP / Cape Town
Client: Flat Stanley
Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Points: 5.0
Seconds on Main
Agency: FCB Cape Town South Africa / Cape Town
Client: Seconds on Main
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 5.0
Contagious
Agency: Ogilvy South Africa / Cape Town
Client: SANTA (South African National Tuberculosis Association)
Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Points: 5.0
Give Yourself A Break
Agency: Net#Work BBDO / Hyde Park
Client: Vigin Atlantic Airlines
Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Points: 5.0
Thunk
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Adcock Ingram
Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Points: 5.0
Beds
Agency: Lowe Bull / Johannesburg
Client: Unilever - AXE
Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 5.0
"Imagine 1"
Agency: FCB Johannesburg / Johannesburg
Client: Lego
Category: Consumer Newspaper / Over 600 Lines: Single
Points: 5.0
"Red Eye"
Agency: FCB Johannesburg / Johannesburg
Client: Adcock Ingram / Oculosan Eye Drops
Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Points: 5.0
Parking Lot
Agency: Lowe Bull Truth / Durban
Client: Wonderbra
Category: Consumer Radio / Single
Points: 5.0
Drunk Caller
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Drive Alive
Category: Public Service/Political-Radio / Single
Points: 5.0
Blanket
Agency: Lobedu Leo Burnett / Sunninghill
Client: Salvation Army
Category: Public Service/Political-Print / Outdoor and Posters - Single
Points: 5.0
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International
Category: Collateral Advertising / Posters: Campaign
Points: 5.0
" Pixel "
Agency: Lowe Bull Cape Town / Cape Town
Client: Durex
Category: Collateral Advertising / Posters: Campaign
Points: 5.0
Reactions
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson
Category: Collateral Advertising / Posters: Campaign
Points: 5.0
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Scripts
Agency: Ogilvy South Africa / Johannesburg
Client: Multichoice DStv
Category: Consumer Newspaper / Over 600 Lines: Campaign
Points: 5.0
Beach
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International
Category: Consumer Newspaper / Over 600 Lines: Single
Points: 5.0
"Fist"
Agency: Lowe Bull Cape Town / Cape Town
Client: Independent Newspapers
Category: Consumer Newspaper / Over 600 Lines: Single
Points: 5.0
Client:
Spier
Title:
Afro II Magzine
Category:
Publication Design / Magazine Design
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Greek Restaurant
Title:
Greek
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
Permark International
Title:
Durex XL Campaign
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Harley Davidson
Title:
Abandoned Husbands
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
I-Jusi Magazine
Title:
Afro Alphabet
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
3M Reclosable Fasteners
Title:
Kiss
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Salvation Army
Title:
Winter Appeal
Category:
Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Award:
2006 Design Merit Award
Points:
5.0
Client:
Interactive Africa
Title:
Design Indaba Invite
Category:
Direct Mail / Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Afro Magazine
Title:
Schlachthaus Exhibition
Category:
Direct Mail / Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Exclusive Books
Title:
Willem Boshoff
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Flat Stanley
Title:
Flat Stanley logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Award:
2006 Design Merit Award
Points:
5.0
Client:
Seconds on Main
Title:
Seconds on Main
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
SANTA (South African National Tuberculosis Association)
Title:
Contagious
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Vigin Atlantic Airlines
Title:
Give Yourself A Break
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Adcock Ingram
Title:
Thunk
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
Beds
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Lego
Title:
"Imagine 1"
Category:
Consumer Newspaper / Over 600 Lines: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Adcock Ingram / Oculosan Eye Drops
Title:
"Red Eye"
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Wonderbra
Title:
Parking Lot
Category:
Consumer Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Drive Alive
Title:
Drunk Caller
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Salvation Army
Title:
Blanket
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Permark International
Title:
Durex XL Campaign
Category:
Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Durex
Title:
" Pixel "
Category:
Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Harley Davidson
Title:
Reactions
Category:
Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Permark International
Title:
Durex XL Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Multichoice DStv
Title:
Scripts
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Permark International
Title:
Beach
Category:
Consumer Newspaper / Over 600 Lines: Single
Award:
2006 Advertising Merit Award
Points:
5.0